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Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues / edited by James E. Fletcher.
Annenberg Library - Reference HE8689.6 .H36
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Broadcasting--Research--Handbooks, manuals, etc.
- Broadcasting.
- Broadcasting--Research.
- Radio audiences--Research--Handbooks, manuals, etc.
- Radio audiences.
- Radio audiences--Research.
- Television viewers--Research--Handbooks, manuals, etc.
- Television viewers.
- Television viewers--Research.
- Genre:
- Handbooks and manuals.
- Physical Description:
- viii, 336 pages : illustrations ; 29 cm
- Place of Publication:
- New York : Van Nostrand Reinhold, [1981]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0442224176
- OCLC:
- 6581469
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