Universal principles of design : 100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design / William Lidwell, Kritina Holden, Jill Butler.

Format:

Book

Author/Creator:

Lidwell, William.

Contributor:

Holden, Kritina.

Butler, Jill.

Language:

English

Subjects (All):

Design--Dictionaries.

Design.

Problem solving.

Genre:

Dictionaries.

Physical Description:

216 pages : illustrations (some color), color maps ; 27 cm

Place of Publication:

Gloucester, Mass. : Rockport, [2003]

Summary:

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is actually the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to search through different references and resources to find the information and know-how required to make a design work -- until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the "80/20 rule" to "chunking," from "baby-face bias" to "Ockham's razor," and from "self-similarity" to "storytelling," readers will expand their knowledge of 100 common design concepts. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Contents:

80/20 Rule 12

Accessibility 14

Advance Organizer 16

Aesthetic-Usability Effect 18

Affordance 20

Alignment 22

Archetypes 24

Attractiveness Bias 26

Baby-Face Bias 28

Chunking 30

Classical Conditioning 32

Closure 34

Cognitive Dissonance 36

Color 38

Common Fate 40

Comparison 42

Confirmation 44

Consistency 46

Constancy 48

Constraint 50

Control 52

Convergence 54

Cost-Benefit 56

Defensible Space 58

Depth of Processing 60

Development Cycle 62

Entry Point 64

Errors 66

Expectation Effect 68

Exposure Effect 70

Face-ism Ratio 72

Factor of Safety 74

Feedback Loop 76

Fibonacci Sequence 78

Figure-Ground Relationship 80

Fitts' Law 82

Five Hat Racks 84

Flexibility-Usability Tradeoff 86

Forgiveness 88

Form Follows Function 90

Framing 92

Garbage In-Garbage Out 94

Golden Ratio 96

Good Continuation 98

Gutenberg Diagram 100

Hick's Law 102

Hierarchy 104

Hierarchy of Needs 106

Highlighting 108

Iconic Representation 110

Immersion 112

Interference Effects 114

Inverted Pyramid 116

Iteration 118

Law of Pragnanz 120

Layering 122

Legibility 124

Life Cycle 126

Mapping 128

Mental Model 130

Mimicry 132

Mnemonic Device 134

Modularity 136

Most Average Facial Appearance Effect 138

Normal Distribution 140

Ockham's Razor 142

Operant Conditioning 144

Orientation Sensitivity 146

Performance Load 148

Performance Versus Preference 150

Picture Superiority Effect 152

Progressive Disclosure 154

Prospect-Refuge 156

Prototyping 158

Proximity 160

Readability 162

Recognition Over Recall 164

Redundancy 166

Rule of Thirds 168

Satisficing 170

Savanna Preference 172

Scaling Fallacy 174

Self-Similarity 176

Serial Position Effects 178

Shaping 180

Signal-to-Noise Ratio 182

Similarity 184

Storytelling 186

Structural Forms 188

Symmetry 190

Threat Detection 192

Three-Dimensional Projection 194

Top-Down Lighting Bias 196

Uncertainty Principle 198

Uniform Connectedness 200

Visibility 202

Von Restorff Effect 204

Waist-to-Hip Ratio 206

Wayfinding 208

Weakest Link 210.

Notes:

Includes bibliographical references and index.

ISBN:

1592530079

OCLC:

52127464