Rumors and rumor control : a manager's guide to understanding and combatting rumors / Allan J. Kimmel.

Format:

Book

Author/Creator:

Kimmel, Allan J.

Series:

LEA's communication series

Language:

English

Subjects (All):

Communication in management.

Rumor.

Crisis management.

Physical Description:

xi, 256 pages : illustrations ; 24 cm.

Place of Publication:

Mahwah, N.J. : Lawrence Erlbaum, 2004.

Summary:

Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm

Contents:

Part I Understanding Rumors and Rumor Transmission

1 Introduction: Identifying Rumors and Related Forms of Communication 3

2 Understanding Rumor: The Dynamics of Rumor Transmission and Belief 32

3 Commercial Rumors and Organizational Grapevines 59

4 How Information Spreads: Word-of-Mouth, Opinion Leadership, and the Media 88

Part II Combatting Rumors in the Marketplace and Workplace

5 Managing Commercial Rumors: How Can Marketplace Rumors Be Prevented? 123

6 Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors 157

7 Managing the Organizational Grapevine 203.

Notes:

Includes bibliographical references (pages 233-245) and indexes.

ISBN:

0805838759

0805838767

OCLC:

51800312