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Inventuring : why big companies must think small / William Buckland, Andrew Hatcher, Julian Birkinshaw.
- Format:
- Book
- Author/Creator:
- Buckland, William.
- Language:
- English
- Subjects (All):
- New business enterprises.
- Strategic planning.
- Entrepreneurship.
- Physical Description:
- xiv, 268 pages : illustrations ; 24 cm
- Place of Publication:
- London ; Burr Ridge, Ill. : McGraw-Hill, [2003]
- Summary:
- Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain.
- "Inventuring "combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to make effective business-creation strategies a central part of their organizations' everyday core operations.
- Detailed case studies help provide a framework for consistently turning unformed ideas into commercially viable enterprises.
- Notes:
- Includes index.
- ISBN:
- 0077103793
- OCLC:
- 51235493
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