Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

Format:

Book

Author/Creator:

Schiffman, Leon G.

Contributor:

Kanuk, Leslie Lazar.

Classes of 1883 and 1884 Fund.

Rosengarten Family Fund.

Language:

English

Subjects (All):

Consumer behavior.

Motivation research (Marketing).

Physical Description:

xxiv, 587 pages, 67 unnumbered pages : color illustrations ; 27 cm

Edition:

Eighth edition.

Place of Publication:

Upper Saddle River, NJ : Pearson Prentice Hall, [2004]

Summary:

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning--presented in the first chapter, this model serves as a structural framework for the concepts--the building blocks--examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Notes:

Includes bibliographical references and indexes.

Local Notes:

Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.

Acquired for the Penn Libraries with assistance from the Classes of 1883 and 1884 Fund.

ISBN:

0130673358

OCLC:

51898812