Public health communication : evidence for behavior change / edited by Robert C. Hornik.

Format:

Book

Contributor:

Hornik, Robert C.

Class of 1891 Department of Arts Fund.

Series:

LEA's communication series

Language:

English

Subjects (All):

Mass media in health education.

Health promotion.

Health in mass media.

Physical Description:

xv, 435 pages : illustrations ; 24 cm.

Place of Publication:

Mahwah, N.J. : L. Erlbaum Associates, 2002.

Summary:

This volume argues the case that public health campaigns have affected health behavior. It has been developed for public health administrators, health comm scholars, health psychologists, and others involved in public health campaigns.

Contents:

Public Health Communication: Making Sense of Contradictory Evidence / Robert C. Hornik 1

Part I Deliberate Trials

1 Using Mass Media to Prevent Cigarette Smoking / John K. Worden, Brian S. Flynn 23

2 Television Campaigns and Sensation Seeking Targeting of Adolescent Marijuana Use: A Controlled Time Series Approach / Philip Palmgreen, Lewis Donohew, Elizabeth Pugzles Lorch, Rick H. Hoyle, Michael T. Stephenson 35

3 Long-Term Effectiveness of the Early Mass Media Led Antismoking Campaigns in Australia / John P. Pierce, Petra Macaskill, David Hill 57

Part II Evaluations of Full-Scale Interventions

4 The Contributions of Public Health Education Toward the Reduction of Cardiovascular Disease Mortality: Experiences From the National High Blood Pressure Education Program / Edward J. Roccella 73

5 Increasing Seat Belt Use in North Carolina / Allan F. Williams, JoAnn K. Wells, Donald W. Reinfurt 85

6 The California Tobacco Control Program: A Long-Term Health Communication Project / John P. Pierce, Sherry Emery, Elizabeth Gilpin 97

7 The Impact of Antismoking Media Campaigns on Progression to Established Smoking: Results of a Longitudinal Youth Study in Massachusetts / Michael Siegel, Lois Biener 115

8 Evaluating AIDS Public Education in Europe: A Cross-National Comparison / Kaye Wellings 131

9 Effects of a Mass Media Campaign to Prevent AIDS Among Young People in Ghana / Susan McCombie, Robert C. Hornik, John K. Anarfi 147

10 Changes in Sun-Related Attitudes and Behaviors, and Reduced Sunburn Prevalence in a Population at High Risk of Melanoma / David Hill, Victoria White, Robin Marks, Ron Borland 163

11 Impact of a Mass Media Vasectomy Promotion Campaign in Brazil / D. Lawrence Kincaid, Alice Payne Merritt, Liza Nickerson, Sandra de Castro Buffington, Marcos Paulo P. de Castro, Bernadete Martin de Castro 179

12 Improving Vaccination Coverage in Urban Areas Through a Health Communication Campaign: The 1990 Philippines Experience / Susan Zimicki, Robert C. Hornik, Cecelia C. Verzosa, Jose R. Hernandez, Eleanora de Guzman, Manolet Dayrit, Adora Fausto, Mary Bessie Lee 197

13 Communication in Support of Child Survival: Evidence and Explanations From Eight Countries / Robert C. Hornik, Judith McDivitt, susan Zimicki, P. Stanley Yoder, Eduardo Contreras-Budge, Jeffrey McDowell, Mark Rasmuson 219

Part III Media Coverage and Health Behavior

14 Impact of Persuasive Information on Secular Trends in Health-Related Behaviors / David P. Fan 251

15 The Effects of Professional and Media Warnings About the Association Between Aspirin Use in Children and Reye's Syndrome / Stephen B. Soumerai, Dennis Ross-Degnan, Jessica Spira Kahn 265

16 Reflections on Community Health Campaigns: Secular Trends and the Capacity to Effect Change / Kasisomayajula Viswanath, John R. Finnegan, Jr. 289

Part IV Cross-Case Overviews

17 "Behavioral Journalism" Accelerates Diffusion of Healthy Innovations / Alfred L. McAlister, Maria Fernandez 315

18 From Prevention Vaccines to Community Care: New Ways to Look at Program Success / William Smith 327

19 A Meta-Analysis of U.S. Health Campaign Effects on Behavior: Emphasize Enforcement, Exposure, and New Information, and Beware the Secular Trend / Leslie B. Snyder, Mark A. Hamilton 357

Evaluation Design for Public Health Communication Programs / Robert C. Hornik 385.

Notes:

Includes bibliographical references and indexes.

Local Notes:

Acquired for the Penn Libraries with assistance from the Class of 1891 Department of Arts Fund.

ISBN:

0805831770

OCLC:

47049795