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Inside Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry / Suzanne Taylor, Kathy Schroeder.
Lippincott Library HD9696.63.U64 I587 2003
Available
- Format:
- Book
- Author/Creator:
- Schroeder, Kathy.
- Language:
- English
- Subjects (All):
- Intuit (Firm)--History.
- Intuit (Firm).
- Microsoft Corporation.
- Quicken (Computer file).
- Computer software industry--United States.
- Computer software industry.
- History.
- United States.
- Competition--United States.
- Competition.
- Physical Description:
- xviii, 318 pages : illustrations ; 24 cm
- Place of Publication:
- Boston, Mass. : Harvard Business School Press, 2003.
- Summary:
- This volume chronicles software manufacturer Intuit's extraordinary success against difficult odds. 2003 marks the 20th anniversary of Intuit, and the company will be initiating a year long celebration to mark the event.
- Contents:
- California dreamin'
- Selecting the starting team
- Of dollars and doubters
- Survival 101
- Under-promise, over-deliver
- A customer evangelist culture
- Crossing the chasm
- Crush Microsoft
- Simple is hard
- Playing in the big leagues
- Getting the puck on the ice
- A turbo-charged Intuit
- Coach Campbell
- Exit focus, enter Microsoft, again.
- One more bill
- Goodbye, Godzilla
- Catching the wave
- No sacred cows
- New economy insanity
- Why play if you can't win?
- The Bennett basics
- A quart of milk, a loaf of bread and a box of TurboTax.
- Notes:
- Includes bibliographical references (pages 301-308) and index.
- ISBN:
- 1591391369
- OCLC:
- 56222402
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