The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor.

Format:

Book

Author/Creator:

Christensen, Clayton M., 1952-2020.

Contributor:

Raynor, Michael E.

Language:

English

Subjects (All):

Creative ability in business.

Industrial management.

Customer services.

Success in business.

Physical Description:

x, 304 pages : illustrations ; 25 cm

Place of Publication:

Boston, Mass. : Harvard Business School Press, [2003]

Summary:

Clayton M. Christensen and Michael E. Raynor reveals that innovation is not as unpredictable as most managers have come to believe. A follow-up to the worldwide bestseller, "The Innovator's Dilemma, this groundbreaking book shows managers how to tailor their strategies to the changing circumstances of a dynamic world.

Contents:

1. The Growth Imperative 1

2. How Can We Beat Our Most Powerful Competitors? 31

3. What Products Will Customers Want to Buy? 73

4. Who Are the Best Customers for Our Products? 101

5. Getting the Scope of the Business Right 125

6. How to Avoid Commoditization 149

7. Is Your Organization Capable of Disruptive Growth? 177

8. Managing the Strategy Development Process 213

9. There Is Good Money and There Is Bad Money 235

10. The Role of Senior Executives in Leading New Growth 267.

Notes:

Includes bibliographical references and index.

ISBN:

1578518520

OCLC:

53150971