1 option
PIB; magazine service. Advertising.
Lippincott Storage 386.506 P96 1943-1947
Mixed Availability
- Format:
- Journal/Periodical
- Author/Creator:
- Publishers Information Bureau, inc.
- Language:
- English
- Subjects (All):
- Advertising--Statistics.
- Advertising.
- Advertising by periodicals.
- Statistics.
- Genre:
- Periodicals.
- Physical Description:
- volumes
- Monthly
- Other Title:
- LNA magazine analysis service Jan. 1965-
- Former Title:
- PIB; analysis of advertising 1948-1966
- Continues:
- Publishers' Information Bureau, Inc. National advertising records
- Place of Publication:
- South Norwalk, Conn. : Leading National Advertisers, Inc.
- Notes:
- " ... a monthly analysis of both advertising space and revenue in general and national farm magazines and newspaper sections ... "
- 1948-1971, contains 7 industrial sections: Apparel; Business - Financial; General; Drugs - Toiletries; Foods - Beverages; Home - Building; Transportation - Agriculture; which cumulate throughout the year. 1948-1957, 7 sections and class totals in 4 parts; 1958-1971, in 3 parts.
- OCLC:
- 229487318
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.