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Cases in contemporary strategy analysis / Robert M. Grant and Kent E. Neupert.
Lippincott Library HD30.28 .G716 2003
Available
- Format:
- Book
- Author/Creator:
- Grant, Robert M., 1948-
- Language:
- English
- Subjects (All):
- Strategic planning--Case studies.
- Strategic planning.
- Decision making--Case studies.
- Decision making.
- Genre:
- Case studies.
- Physical Description:
- xi, 369 pages : illustrations ; 25 cm
- Edition:
- Third edition.
- Other Title:
- Contemporary strategy analysis
- Place of Publication:
- Malden, MA : Blackwell Pub., 2003.
- Contents:
- Madonna
- Laura Ashley Holdings PLC : the battle for survival
- The US airline industry in 2002
- DaimlerChrysler and the world automobile industry
- Wal-Mart Stores, Inc., May 2002
- Eastman Kodak : meeting the digital challenge
- Organizational restructuring within the Royal Dutch/Shell group
- Harley-Davidson, Inc., January, 2001
- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade
- EMI and the CT scanner (A) and (B)
- Rivalry in video games
- Birds Eye and the UK frozen food industry
- Euro Disney : from dream to nightmare, 1987-94
- Richard Branson and the Virgin Group of companies in 2002
- General Electric : life after Jack
- AES Corporation : rewriting the rules of management.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1953 Fund.
- ISBN:
- 1405111801
- OCLC:
- 50803413
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