Re-orienting fashion : the globalization of Asian dress / edited by Sandra Niessen, Ann Marie Leshkowich, and Carla Jones.

Format:

Book

Contributor:

Niessen, S. A.

Leshkowich, Ann Marie.

Jones, Carla.

Series:

Dress, body, culture 1360-466X

Dress, body, culture, 1360-466X

Language:

English

Subjects (All):

Costume--Asia.

Costume.

Fashion--Asia.

Fashion.

Clothing and dress--Cross-cultural studies.

Clothing and dress.

Asia.

Genre:

Cross-cultural studies.

Physical Description:

xii, 283 pages : illustrations, maps ; 24 cm.

Place of Publication:

Oxford ; New York : Berg, 2003.

Summary:

From 'Indo chic' collections on the catwalk to mass-market clothes in retail shops, Asian fashion is everywhere. Re-Orienting Fashion explores this phenomenon in a global context and, unlike other books, does not ignore the western/non-western divide. How do western economic, cultural, political, iconic, and social forms influence Asian fashion when (and often because) that fashion is an expression of resistance against western encroachment? How does dress reflect state ideals and gender roles in nations struggling to construct new identities informed by modern, western impulses? What role does gender play and how does this tie in with commodification by the global economy? With chapters focusing on East, South, and Southeast Asian designers, retailers, consumers, and governments, this timely book moves Asian fashion center-stage and will be of interest to dress and fashion theorists, anthropologists, sociologists and all those seeking to understand globalization and its effects.

Contents:

Introduction: the globalization of Asian dress: Re-orienting fashion or re-orientalizing Asia? / Carla Jones and Ann Marie Leshkowich

1. Three scenarios from Batak clothing history: Designing participation in the global fashion trajectory 49 / Sandra Niessen

2. The Ao Dai goes global: how international influences and female entrepreneurs have shaped Vietnam's "national costume" 79 / Ann Marie Leshkowich

3. Korean alterations: nationalism, social consciousness, and "traditional" clothing 117 / Rebecca Ruhlen

4. Designing diasporic markets: Asian fashion entrepreneurs in London 139 / Parminder Bhachu

5. National colors: ethnic minorities in Vietnamese public imagery / Hjorleifur R. Jonsson and Nora A. Taylor

6. Dress for sukses: fashioning femininity and nationality in urban Indonesia 185 / Carla Jones

7. Fashion-nation: a Japanese globalization experience and a Hong Kong dilemma 215 / Lise Skov

Afterword: re-orienting fashion theory 243 / Sandra Niessen.

Notes:

Includes bibliographical references and index.

ISBN:

1859735347

1859735398

OCLC:

51293829