1 option
Marketing management / Philip Kotler.
LIBRA HF5415.13 .K64 2003
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kotler, Philip.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 volume (various pagings) : color illustrations ; 27 cm
- Edition:
- Eleventh edition.
- Place of Publication:
- Upper Saddle River, N.J. : Prentice Hall, [2003]
- Notes:
- Various multi-media instructional aids, including a web site, are available to supplement the text.
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 0130336297
- OCLC:
- 49225813
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.