Retailing management / Michael Levy, Barton A. Weitz.

Format:

Book

Author/Creator:

Levy, Michael, 1950-

Contributor:

Weitz, Barton A.

Rosengarten Family Fund.

Series:

McGraw-Hill/Irwin series in marketing

The McGraw-Hill/Irwin series in marketing

Language:

English

Subjects (All):

Retail trade--Management.

Retail trade.

Physical Description:

xxxv, 775 pages : color illustrations, ; 26 cm : 1 CD-ROM (4 3/4 in.)

Edition:

Fifth edition.

Place of Publication:

Boston : McGraw-Hill Irwin, [2004]

System Details:

System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.

text file

Summary:

Retailing Management, 5/e, by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, this [Levy and Weitz, Retailing Management] is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. and layout.

Notes:

Includes bibliographical references and indexes.

Local Notes:

Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.

ISBN:

0072497203

007121481X

007249722X

0072553928

OCLC:

51172273