The graphic designer's guide to clients : how to make clients happy and do great work / Ellen Shapiro.

Format:

Book

Author/Creator:

Shapiro, Ellen, 1948-

Language:

English

Subjects (All):

Commercial art--United States--Marketing.

Commercial art.

United States.

Marketing.

Design services--United States--Marketing.

Design services.

Physical Description:

247 pages : illustrations ; 23 cm

Place of Publication:

New York : Allworth Press, [2003]

Summary:

- Offers real-life advice for developing and managing effective client relationships- Features in-depth interviews with such industry leaders as Milton Glaser, April Greiman, and Marc Gobe

Contents:

Part I What I've Learned about Clients

Chapter 1 The Client

Elusive, Difficult, Coveted 2

Chapter 2 How to Meet Clients 10

Chapter 3 Once You've Met Them, How to Get Clients to Give You Work (and How to Get Paid for That Work) 26

Chapter 4 Keeping Clients Happy (and Coming Back) 36

Chapter 5 The People Who Do It Right 50

Part II Corporate Clients

Chapter 6 The Hard-Core Aficionado (Klein Bikes and Liska + Associates) 56

Chapter 7 The Design Icon (The Knoll Group and Chermayeff & Geismar) 65

Chapter 8 The Publisher (Faber & Faber and Pentagram London) 77

Chapter 9 The Financial Wizard (The Linc Group and Rick Valicenti) 87

Chapter 10 The Scientist-Entrepreneur (Abiomed, Inc. and Weymouth Design) 98

Chapter 11 The Military-Industrial Complex (Northrop Corporation and Jim Cross, Peter Harrison, Doug Oliver, and Mike Weymouth) 107

Part III Retail and Entertainment Clients

Chapter 12 The Megastore (Barnes & Noble and Farago + Partners) 120

Chapter 13 The Counterculture CEO (The Nature Company and Kit Hinrichs) 131

Chapter 14 The Tycoon (The Grand Union Company and Milton Glaser, Inc.) 141

Chapter 15 The Dowager Brand, Revived (Brooks Brothers and Desgrippes Gobe) 154

Chapter 16 The Great Designer Himself (Joseph Abboud and Tyler Smith) 163

Chapter 17 The Producer (Chicago, The Musical, and Spot Design) 171

Part IV Institutional Clients

Chapter 18 The Institution of Higher Education (Harvard and Corey McPherson Nash; MIT and Korn Design; Northeastern and Robert Davison) 182

Chapter 19 The Visionary (SCI-Arc and April Greiman) 196

Chapter 20 The Risk-Taker (The Episcopal Church Foundation and Fallon McElligott) 207

Chapter 21 The Bureaucracy (The Des Moines Metro Waste Authority and Pattee Design) 216

Chapter 22 The Curator (The Wadsworth Atheneum and Peter Good) 227.

Notes:

Includes index.

ISBN:

1581152760

OCLC:

52121384