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Football U. : spectator sports in the life of the American university / J. Douglas Toma.

Van Pelt Library GV959.5 .T66 2003
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Format:
Book
Author/Creator:
Toma, J. Douglas.
Language:
English
Subjects (All):
Football--Social aspects--United States.
Football.
College sports--Social aspects--United States.
College sports.
Universities and colleges--United States--Administration.
Universities and colleges.
College sports--Social aspects.
Football--Social aspects.
United States.
Administration.
Physical Description:
ix, 292 pages : color illustrations ; 24 cm
Place of Publication:
Ann Arbor : University of Michigan Press, [2003]
Summary:
Toma scores with a balanced look at the use of athletic programs as a tool in "branding" universities and in building community spirit, support, and identity both on campus and off. 11 photos.
Notes:
Includes bibliographical references and index.
ISBN:
0472112996
OCLC:
51020382

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