The role of culture and political institutions in media policy : the case of TV privatization in Greece / Theomary Karamanis.

Format:

Book

Author/Creator:

Karamanis, Theomary.

Series:

Hampton Press communication series. New media

Language:

English

Subjects (All):

Television broadcasting--Greece.

Television broadcasting.

Greece.

Physical Description:

xvii, 318 pages : illustrations ; 24 cm.

Other Title:

Case of television privatization in Greece

Place of Publication:

Cresskill, N.J. : Hampton Press, [2003]

Contents:

I. Theoretical Foundations of Regulatory Policy 1

Greece as a Case Study 6

2. The Shift From Monopoly to Competition: The Ideology of Deregulation in Europe 13

The Privatization of Western European Media and the Paradigmatic Shift From a Trusteeship to a Marketplace Model in Policymaking 16

Going Beyond the Conflict: Reconciling the Trusteeship and the Marketplace Models in Media Policymaking 28

3. Deregulation of Broadcasting in Western European Countries: The Role of European Union Audiovisual Policy 35

The Process of Deregulation of Broadcasting in Western European Countries 35

Privatization, Liberalization, Deregulation, and Reregulation 40

European Broadcasting Deregulation: North versus South and Large versus Small 44

The European Legal Framework of Television Broadcasting 58

Media Concentration and Cross-Media Ownership as a Policy Consideration in Europe 69

II. The Broadcasting and Regulation Context in Greece 79

4. Broadcasting History in Greece 81

National Profile 82

Television Under the Authoritarian Regime

1967-1974 88

Television Under Democratic Rule: 1974-1989 91

The Privatization of Greek Broadcasting 93

5. Greek Broadcasting: Regulatory Regime and Policy Choices 103

Broadcasting and Constitutional Provisions 103

Legislation Governing Television Broadcasting Until 1989 107

Liberalization of Greek Television and Regulation 110

The Implementation of the Television Without Frontiers Directive in Greece 118

Media Concentration and Cross-Media Ownership in Greece 121

6. Institutions and Effectiveness of Regulatory Policy: The Greek Broadcasting Regulatory Problem 133

Institutions and Commitment 133

The Greek Broadcasting Regulatory Problem 139

Institutional Endowment and Governance Structure in Greece 142

The Greek Broadcasting Regulatory Problem and Recommendations for its Solution 147

III. Consequences of Broadcast Regulation Policies 159

7. Consequences of Media Policy: Cultural Imperialism and "Americanization" of Programming 161

Cultural Imperialism and Americanization of Programming: The Debate 163

The International Trade in Media Products 166

The Effects of Privatization on the International Trade in Media Products 181

8. The Effects of Greek Broadcast Privatization on the International Trade in Television Programs 189

Domestic and Foreign Programming Popularity 195

Privatization and Domestic Program Production 199

Program Adaptation and Americanization of Programming 206

9. The Effects of Greek Broadcasting Privatization on Program Structure, Audience Preferences, Advertising and Profitability 215

An Introductory Overview of the Greek Television Market Today and an International Comparison 216

Program Structure and Audience Preferences 223

Advertising 235

Profitability of Private and State Television Stations

A Financial Analysis 241

10. Cultural and Institutional Influences on Media Policy: Conclusions, Extensions, and Implications 265

Culture, Institutions, and Media Policy 265.

Notes:

Includes bibliographical references (pages 279-301) and indexes.

ISBN:

157273504X

1572735058

OCLC:

50768610