Experimentation matters : unlocking the potential of new technologies for innovation / Stefan H. Thomke.

Format:

Book

Author/Creator:

Thomke, Stefan H.

Language:

English

Subjects (All):

Technological innovations.

Technology--Experiments.

Technology.

Physical Description:

xi, 307 pages : illustrations ; 25 cm

Place of Publication:

Boston Mass. : Harvard Business School Press, [2003]

Summary:

EVERY COMPANY'S ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. They amplify the impact of learning, creating the potential for higher R&D performance and innovation and new ways of creating value for customers. Stefan H. Thomke argues that to unlock such potential, companies must not only understand the power of new technologies for experimentation, but also fundamentally change their processes, organization, and management of innovation. He shows why experimentation is so critical to innovation, explains the impact of new technologies, and outlines what managers must do to integrate them successfully.

Contents:

Part I Why Experimentation Matters

1 New Technologies for Experimentation 19

2 New Technologies at Work: The Integrated Circuit Industry 61

3 Experimentation and Learning 89

4 The Reality of Technology Introduction 129

Part II Unlocking Potential by Managing Experimentation

5 Experimenting Early and Often 161

6 Organizing for Rapid Iteration 201

7 Shifting the Locus of Experimentation 241.

Notes:

Includes bibliographical references (pages 279-294) and index.

ISBN:

1578517508

OCLC:

51274416