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Frontiers in direct and interactive marketing research : proceedings.
LIBRA HF5415.126 .R633 v.3 (2000)
Available from offsite location
- Format:
- Conference/Event
- Journal/Periodical
- Conference Name:
- Robert B. Clarke Educators' Conference.
- Language:
- English
- Subjects (All):
- Direct marketing--Congresses.
- Direct marketing.
- Interactive marketing--Congresses.
- Interactive marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- volumes ; 28 cm
- Annual
- Vol. 3-
- Other Title:
- Frontiers in direct & interactive marketing research
- Continues:
- Robert B. Clarke Educators' Conference. Frontiers in direct marketing research
- Place of Publication:
- [New York, NY] : John Wiley & Sons, Inc., c2001-
- Notes:
- Vol. 3- contain the proceedings of the 12th (2000)- Robert B. Clarke Educators' Conference.
- Sponsor: Direct Marketing Educational Foundation.
- ISSN:
- 1546-024X
- OCLC:
- 47016199
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