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Frontiers in direct marketing research : proceedings.
LIBRA HF5415.126 .R633 v.1 (1998)-v.2 (1999)
Available from offsite location
- Format:
- Conference/Event
- Journal/Periodical
- Conference Name:
- Robert B. Clarke Educators' Conference.
- Language:
- English
- Subjects (All):
- Direct marketing--Congresses.
- Direct marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- 2 volumes : illustrations ; 28 cm
- Annual
- Vol. 1-v. 2.
- Other Title:
- Proceedings
- Continued By:
- Robert B. Clarke Educators' Conference. Frontiers in direct and interactive marketing research
- Place of Publication:
- [New York, NY] : John Wiley & Sons, Inc., 1999-c2000.
- Notes:
- Vol. 1-2 contain the proceedings of the 10th-11th (1998-1999) Robert B. Clarke Educators' Conference.
- Sponsor: Direct Marketing Educational Foundation.
- Other Format:
- Online version: Robert B. Clarke Educators' Conference. Frontiers in direct marketing research
- OCLC:
- 42948610
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