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Politico's guide to how to handle the media / Nicholas Comfort.
- Format:
- Book
- Author/Creator:
- Comfort, N. A.
- Language:
- English
- Subjects (All):
- Interviewing in mass media.
- Public relations.
- Physical Description:
- viii, 164 pages ; 21 cm
- Other Title:
- How to handle the media
- Place of Publication:
- London : Politico's, 2003.
- Contents:
- 1 How to get the media to work for you 1
- 2 Getting your story into print 43
- 3 Making an impact on television 67
- 4 Sounding your best on radio 97
- 5 Staging a successful press conference 115
- 6 Putting out an effective news release 138
- 7 Now it's up to you 158.
- ISBN:
- 1842750038
- OCLC:
- 47119123
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