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The evolution of new markets / P.A. Geroski.
LIBRA HF5415.153 .G466 2003
Available from offsite location
- Format:
- Book
- Author/Creator:
- Geroski, Paul.
- Language:
- English
- Subjects (All):
- New products--Marketing.
- New products.
- New products--Marketing--Case studies.
- Technological innovations--Marketing--Case studies.
- Technological innovations.
- Technological innovations--Marketing.
- Genre:
- Case studies.
- Physical Description:
- ix, 221 pages : illustrations ; 22 cm
- Place of Publication:
- Oxford ; New York : Oxford University Press, 2003.
- Summary:
- How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Phi Beta Kappa Library Trust Fund.
- ISBN:
- 0199248893
- OCLC:
- 50479341
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