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Competitive solutions : the strategist's toolkit / R. Preston McAfee.

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LIBRA HD30.28 .M3815 2002
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Format:
Book
Author/Creator:
McAfee, R. Preston.
Contributor:
Simon Nelson Patten Fund.
Language:
English
Subjects (All):
Strategic planning.
Business planning.
Decision making.
Game theory.
Pricing.
Antitrust law.
Industrial management.
Competition.
Strategic planning--Case studies.
Genre:
Case studies.
Physical Description:
xx, 404 pages : illustrations ; 25 cm
Place of Publication:
Princeton, N.J. : Princeton University Press, 2002.
Summary:
"Competitive Solutions" is an entertaining and wide-ranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, McAfee develops the intellectual tools and insights needed to confront many marketplace problems.
Notes:
Includes bibliographical references and index.
Local Notes:
Acquired for the Penn Libraries with assistance from the Simon Nelson Patten Fund.
Presented by The American Academy of Political and Social Science in memory of Simon Nelson Patten; 2003/2004
ISBN:
0691096465
OCLC:
48876682

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