The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.

Format:

Book

Contributor:

McDonough, John, 1942-

Egolf, Karen.

Museum of Broadcast Communications.

Language:

English

Subjects (All):

Advertising--Encyclopedias.

Advertising.

Genre:

Encyclopedias.

Physical Description:

3 volumes (xxiii, 1873 pages, 72 unnumbered pages of plates) : illustrations (some color) ; 29 cm

Other Title:

Encyclopedia of advertising

Place of Publication:

New York : Fitzroy Dearborn, 2003.

Summary:

Produced by an international team of more than 200 advisors and contributors, working under the auspices of "Advertising Age," the Museum of Broadcast Communications in Chicago, and the Hartman Center for Sales, Advertising, and Marketing History at Duke University, this groundbreaking work is the first and only definitive A-Z reference to a central and endlessly fascinating aspect of our consumer society. Featuring nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising" provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also contains a color insert.

Contents:

v. 1. A-E

v. 2. F-O

v. 3. P-Z.

Notes:

Includes bibliographical references and index.

ISBN:

1579581722

OCLC:

51100261