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The erotic history of advertising / Tom Reichert.
Lippincott Library HF5827.85 .R45 2003
Available
- Format:
- Book
- Author/Creator:
- Reichert, Tom.
- Language:
- English
- Subjects (All):
- Sex in advertising.
- Physical Description:
- 403 pages : illustrations ; 23 cm
- Place of Publication:
- Amherst, N.Y. : Prometheus Books, 2003.
- Summary:
- Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
- Contents:
- Chapter 1 Sex and Money 19
- Part 1 Age of Innocence? The Early Years
- Chapter 2 Smoke and Leers: 1850-1900 45
- Chapter 3 Passion Plays: 1900-1925 67
- Chapter 4 Show and Sell: 1925-1950 97
- Chapter 5 Intimate Intimations: 1950-1975 133
- Part 2 Reaching Maturity? Contemporary Campaigns
- Chapter 6 Packaged Goods: Intimates and Underwear 169
- Chapter 7 Designer Desire: Jeans 203
- Chapter 8 Arousing Aspirations: Lifestyle Apparel and High-Fashion 231
- Chapter 9 Aromatic Aphrodisiacs: Fragrance 253
- Chapter 10 Prurient Potions: Beer, Spirits, Soft Drinks, and Coffee 291
- Chapter 11 One Degree of Separation: Condoms, Videos, and VD 323
- Chapter 12 PC Envy: Internet Advertising and Beyond 353.
- Notes:
- Includes bibliographical references (pages 369-392) and index.
- ISBN:
- 1591020859
- OCLC:
- 51800090
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