Winning in Asia, U.S. style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal.

Format:

Book

Contributor:

Aggarwal, Vinod K.

Language:

English

Subjects (All):

Export marketing--United States--Management.

Export marketing.

Export marketing--Asia--Management.

Strategic planning--United States.

Strategic planning.

International economic relations.

Investments, American.

Corporations, American.

Management.

United States.

Strategic planning--Asia.

Corporations, American--Asia--Case studies.

Investments, American--Asia--Case studies.

United States--Foreign economic relations--Asia.

Asia--Foreign economic relations--United States.

Asia.

Genre:

Case studies.

Physical Description:

xiii, 279 pages : illustrations ; 22 cm

Edition:

First edition.

Other Title:

Winning in Asia, US style

Place of Publication:

New York : Palgrave Macmillan, 2003.

Summary:

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on US investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

Contents:

Part 1 Theoretical Framework and Economic Overview 1

Chapter 1 Analyzing American Firms' Market and Nonmarket Strategies in Asia / Vinod K. Aggarwal 3

Chapter 2 U.S. Foreign Direct Investment in Asia / Shujiro Urata 26

Chapter 3 American Presence in Accountancy Services in Japan / Fukunari Kimura 49

Chapter 4 Finding the Right Chemistry: The U.S. Chemical Industry in Asia / Kun-Chin Lin 69

Chapter 5 The American Automobile Industry in Asia / Beverly Crawford, Nick Biziouras 95

Chapter 6 American Telecommunications in Japan / Takahiro Yamada 139

Chapter 7 American Software in Asia: Enterprise Software in Japan and Beyond / Trevor H. Nakagawa 168

Chapter 8 Market and Nonmarket Strategies of the U.S. Electronics Industry / John Ravenhill 206

Chapter 9 Lessons from American Firms' Strategies in Asia / Vinod K. Aggarwal 239.

Notes:

Includes bibliographical references and index.

ISBN:

0312239114

OCLC:

50920770