Managing intellectual assets in the digital age / Jeffrey H. Matsuura.

Format:

Book

Author/Creator:

Matsuura, Jeffrey H., 1957-

Series:

Artech House communications law and policy library

Artech House communications law and policy series

Language:

English

Subjects (All):

Intellectual property.

Copyright and electronic data processing.

Copyright--Computer programs.

Copyright.

Software protection--Law and legislation.

Software protection.

Physical Description:

xi, 233 pages : illustrations ; 24 cm.

Place of Publication:

Boston : Artech House, [2003]

Summary:

Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource.

Contents:

1 Introduction: Overview of intellectual property and knowledge assets 1

1.3 Intellectual property law principles 3

1.4 Knowledge assets 6

1.5 Emerging digital rights management issues 8

2 Traditional software protection strategies 9

2.1 Copyrights and software 9

2.2 Patenting computer programs 15

2.3 Business method patents 18

2.4 Trade secrets protection for computer code 20

2.5 Moral rights 23

2.6 Licensing 24

2.7 Reverse-engineering 26

2.8 Comparing traditional protection strategies 27

3 Open Source: An alternative model 31

3.2 Open Source and traditional intellectual property principles 33

3.3 Different forms of Open Source 35

3.4 Open Source versus shareware 37

3.5 Open Source and Open Systems 37

3.6 Economic models for Open Source material 38

3.7 The challenge of fragmentation 40

3.8 Open Source applied beyond software 41

3.9 A battle for the heart and soul of Open Source 42

3.10 Open Source: Placing a premium on collaboration 44

3.11 Management strategies in an Open Source environment 44

4 Trademark protection online 49

4.2 Trademarks and the domain name registration process 54

4.3 The problem of cybersquatting 56

4.4 Resolving domain name disputes 59

4.5 Reconciling the interests of legitimate trademark owners 61

4.6 Domain name property rights 63

4.7 Country code TLDs 64

4.8 Multilingual domain names 66

4.9 Trademarks and hypertext links 66

4.10 Keywords and trademarks 67

4.11 Unfair competition claims 68

4.12 Strategies to manage domain names and keywords 68

5 Protecting the look and feel of online content 73

5.1 Limits of copyright protection 74

5.2 Patents and digital look and feel 76

5.3 Trademark law protection 81

5.4 Rights under the Database Directive and property law theories 83

5.5 Trespass to property 84

5.6 Rights under competition law 85

5.7 Moral rights 86

5.8 Managing look and feel 87

6 Managing digital media 91

6.1 Print publishers 91

6.2 Music rights 94

6.3 Digital video rights 98

6.4 Secure systems for digital content 100

6.5 Role of ISPs and other content distributors 103

6.6 Criminal penalties for violation of digital media rights 105

6.7 Managing digital media rights 106

7 The challenge of peer-to-peer and distributed computing 111

7.1 The P2P process and its challenge 112

7.2 Managing Napster 113

7.3 The DMCA as a threat to P2P systems 119

7.4 The next generation P2P systems 120

7.5 Distributed networks 121

7.6 P2P-driven content searches 122

7.7 Distributed computing in P2P systems 122

7.8 Content management in P2P and distributed networks 123

8 Property law and commercial transactions law applied to digital content 127

8.1 Database ownership 127

8.2 Property law rights 134

8.3 Property rights and competition law 137

8.4 Commercial transaction laws 139

8.5 Computer Fraud and Abuse Act and the Electronic Communications Privacy Act 141

8.6 Future trends 142

9 Controls on technology development and transfer 147

9.1 Technology export controls 148

9.2 Overview of technology export laws 149

9.3 Performance-based computer controls 151

9.4 Encryption controls 153

9.5 Knowledge controls 155

9.6 Restrictions on pass-through exports 157

9.7 Digital Millennium Copyright Act and anticircumvention 158

9.8 EC Cybercrime Treaty 160

9.9 Technology taxes and fees 161

9.10 Technology controls: Trends and strategies 162

10 Valuing and managing knowledge assets 167

10.1 Valuation 167

10.2 Licensing 171

10.3 Auctions and exchanges 172

10.4 Intellectual assets in corporate acquisitions and start-up enterprises 173

10.5 Securitization 174

10.6 Donating intellectual property 175

10.7 Abandonment 176

10.8 Internal asset transfers 177

10.9 Auditing intellectual assets 177

10.10 Antitrust and competition law constraints 179

10.11 Intellectual asset management strategies 181

10.12 Valuing intellectual assets in a networked setting 182

11 Principles for managing intellectual property and knowledge assets 185

11.1 Understand the significance of computer networking for knowledge assets 185

11.2 Recognize diverse forms of knowledge assets 187

11.3 Apply all available asset management tools 188

11.4 Recognize transitory value of assets 189

11.5 Make use of nontraditional commercial models 190

11.6 Recognize that different assets have different value 191

11.7 Accommodate open access and broad collaboration 192

11.8 Experiment with different distribution models 193

11.9 Understand the globalization of knowledge assets 193

11.10 Understand the trend toward empowerment of asset users 194

Appendix Basic intellectual property forms 197.

Notes:

Includes bibliographical references and index.

ISBN:

1580533590

OCLC:

51518425