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Principles of marketing / Philip Kotler, Gary Armstrong.
LIBRA HF5415 .K636 2004
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kotler, Philip.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 volume (various pagings) : color illustrations ; 29 cm
- Edition:
- Tenth edition.
- Place of Publication:
- Upper Saddle River, NJ : Pearson/Prentice Hall, [2004]
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 0131018612
- OCLC:
- 50518611
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