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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
LIBRA HD9980.5 .Z45 2003
Available from offsite location
- Format:
- Book
- Author/Creator:
- Zeithaml, Valarie A.
- Language:
- English
- Subjects (All):
- Service industries--Marketing.
- Service industries.
- Customer services.
- Marketing.
- Physical Description:
- xx, 668 pages : illustrations ; 26 cm
- Edition:
- Third edition.
- Place of Publication:
- Boston : McGraw-Hill/Irwin, [2003]
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 0072471425
- 0071199144
- OCLC:
- 49320577
- Online:
- Publisher description
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