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Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma.
LIBRA H61.27 .N48 2003
Available from offsite location
- Format:
- Book
- Author/Creator:
- Netemeyer, Richard G., 1956-
- Language:
- English
- Subjects (All):
- Scaling (Social sciences).
- Physical Description:
- xiv, 206 pages : illustrations ; 23 cm
- Place of Publication:
- Thousand Oaks, Calif. : Sage, [2003]
- Summary:
- "Scaling Procedures: Issues and Applications" examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.""
- "Scaling Procedures: Issues and Applications" supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
- Notes:
- Includes bibliographical references (pages 187-194) and indexes.
- ISBN:
- 0761920269
- 0761920277
- OCLC:
- 50623100
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