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Media and health / Clive Seale.
LIBRA P96.H43 S425 2002
Available from offsite location
- Format:
- Book
- Author/Creator:
- Seale, Clive.
- Language:
- English
- Subjects (All):
- Health in mass media.
- Physical Description:
- x, 244 pages ; 24 cm
- Other Title:
- Media & health
- Place of Publication:
- London ; Thousand Oaks, Calif. : SAGE, 2002.
- Summary:
- How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral. The author demonstrates the importance of mass media for our understanding of the experience of illness, health and health care, and brings together the latest thinking in the field of media studies and the sociology of health and illness. This book will be essential reading for health educators and promoters, health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics in media studies.
- Contents:
- 1 Media Health and Everyday Life 1
- Health education perspectives 2
- Traditional health education 3
- Edutainment, social marketing and media advocacy 5
- The media health audience 8
- Effects model 8
- Active audience model 10
- Postmodern view 11
- Media health, self-identity and community 12
- Membership of media communities 16
- Emotional bonds 17
- Religious rituals 21
- 2 The Forms of Media Health 25
- Oppositions and narrative structures 27
- Prior knowledge 30
- Standard story forms 32
- Reversals 36
- Metaphors and numbers 37
- Production 39
- 3 The Production of Unreality 44
- Evidence for inaccuracy 44
- Death 45
- Illness and health behaviour 48
- Health care and health professions 50
- Explaining inaccuracy 51
- Two cultures 52
- Political analyses 54
- Patriarchy 58
- Medical influence 61
- 4 Danger, Fear and Insecurity 67
- The culture of fear 67
- Food scares 70
- Salmonella 71
- BSE 73
- Environmental dangers 76
- Infection 80
- Killer bugs 81
- Cancer as 'infection' 85
- Medical and scientific activity 88
- 5 Villains and Freaks 93
- AIDS 94
- Stigmatising coverage 94
- Stigma champions 99
- Freaks 102
- Mental disorder 102
- Distortions of the body 109
- Sequestration of old age 114
- 6 Innocent Victims 120
- Media constructions of childhood 121
- Children as commodities 121
- Innocence 125
- Children in danger 126
- Abduction 127
- Abuse 129
- Bunglers 131
- Sick children 134
- Obstructive forces 140
- 7 Professional Heroes 143
- Medical soaps 144
- Magical cures and dangerous potions 148
- Medicines and drugs 148
- Genetics 152
- High technology/low technology 154
- Overthrow by consumers 157
- Flawed heroes 160
- 8 Ordinary Heroes 166
- The avoidance of disappointment 167
- Lay heroes in the media 170
- Cancer heroics 172
- The oppression argument 172
- Cancer pathographies 174
- Cancer stories in the news 177
- Heroic death 183
- 9 Real Men, Real Women 187
- Gender stereotypes 188
- Body shape and eating 191
- Women's health 195
- Abortion 196
- Assisted conception 196
- Pregnancy and childbirth 198
- Infant feeding 199
- Menstruation and the menopause 200
- Men's health 203
- Professional media: the case of drug advertisements 205
- Nurses 206
- Judging the media 209.
- Notes:
- Includes bibliographical references (pages [215]-235) and index.
- ISBN:
- 0761947299
- 0761947302
- OCLC:
- 50054205
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