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The Merck druggernaut : the inside story of a pharmaceutical giant / Fran Hawthorne.
Lippincott Library HD9666.9.M4 H39 2003
Available
LIBRA HD9666.9.M4 H39 2003
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hawthorne, Fran.
- Language:
- English
- Subjects (All):
- Merck & Co.
- Pharmaceutical industry--United States.
- Pharmaceutical industry.
- United States.
- Physical Description:
- xiv, 290 pages ; 24 cm
- Place of Publication:
- Hoboken, N.J. : J. Wiley & Sons, [2003]
- Summary:
- "The Merck Druggernaut" takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Hawthorne, one of the leading journalists covering healthcare, has written an excellent examination of a business paragon with much-needed insight on the cutthroat world of pharmaceuticals.
- Contents:
- In the bull's eye
- From little pharmacy to big pharma
- Off the cutting edge
- The drugs of tomorrow
- The freebie circuit
- Just like toothpaste
- "It is not for the profits," : part one, prices and politics
- "It is not for the profits," : part two, the AIDS debacle
- Living with mother Merck
- A different business model.
- Notes:
- Includes bibliographical references (pages 279-282) and index.
- ISBN:
- 0471228788
- OCLC:
- 51437596
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