Ads and sales / Herbert N. Casson ; [edited and introduced by Morgen Witzel].

Format:

Book

Author/Creator:

Casson, Herbert Newton, 1869-1951.

Contributor:

Witzel, Morgen.

Series:

Development of modern advertising ; vol. 1.

The development of modern advertising ; vol. 1

Language:

English

Subjects (All):

Advertising--History.

Advertising.

History.

Physical Description:

xxiii, vii, 167 pages ; 23 cm.

Place of Publication:

Bristol : Thoemmes, 2002.

Summary:

Advertising in one form or another has been around for millennia, but by the late nineteenth century, thoughtful minds began considering various approaches to maximizing its efficiency. This set focuses on the pioneers and developments during the period 1870-1920 and shows how an increasing understanding of consumer needs informed advertising practices and led to the adoption of new methods and media.

Notes:

Originally published: London: Pitman, 1911.

ISBN:

1855069830

OCLC:

50017661