Communicating public health information effectively : a guide for practitioners / David E. Nelson...[and others]

Format:

Book

Language:

English

Subjects (All):

Communication in medicine.

Public health practice.

Communicable Disease Control.

Disease Notification.

Medical Subjects:

Communicable Disease Control.

Disease Notification.

Physical Description:

xix, 230 pages : illustrations ; 23 cm

Place of Publication:

Washington, D.C. : American Public Health Association, 2002.

Contents:

Part I Background and Framework

Chapter 1 Current Isses and Challenges 1

Barriers to Communication

The Field of Health Communication

Chapter 2 Public Health Communication: A Planning Framework 11

Public Health Communication Framework

Examples of Applying the Public Health Communication Planning Framework

Chapter 3 Translating Public Health Data 33

Locating Public Health Data and Other Scientific Information

Translating Public Health Data: General Considerations

Translating Public Health Data: Recommended Formats

Challenges and Barriers

Part II Audiences

Chapter 4 General Public: Communicating to Inform 47

Getting to Know the Audience

Information Processing

Message Development and Planning

Chapter 5 General Public: Communicating to Persuade 59

Overview of Persuasive Health Communication Approaches and Theories

Purpose and Audience

Message Development, Media and Channel Selection, and Evaluation

Chapter 6 Communicating Public Health Information to the News Media 73

Purpose, Audience, and Message

Message Production, Delivery, and Timing

General Characteristics and Recommendations for Communicating with the News Media

Specific Recommendations for Communicating with the News Media

Media Advocacy

Chapter 7 Communicating Public Health Information to Policy Makers 97

Characteristics of Policy Makers

Selecting a Spokesperson and Message Production and Delivery

General Recommendations for Communicating with Policy Makers

Additional Recommendations for Communicating with Elected Officials

Chapter 8 Communicating Public Health Information to Private and Voluntary Health Organizations 115

Types of Private and Voluntary Health Organizations

Rationale for Communicating Information to Private and Voluntary Health Organizations

Suggested Types of Public Health Data to Communicate

Negotiating an Exchange

Part III Message Delivery

Chapter 9 Written Communication 127

Types of Written Materials Used in Public Health Communication

General Recommendations for Written Communication

Specific Recommendations for Written Communication

Writing for Low Literacy Audiences

Chapter 10 Oral Presentations 141

Characteristics of Oral Presentations

Additional Recommendations for Improving Oral Presentations

Chapter 11 Visual Communication 155

General Considerations

Specific Visual Communication Modalities

Other Considerations for Visual Communication

Chapter 12 Electronic Communication 173

General Considerations for Electronic Communication in Public Health

Specific Recommendations for E-mail

Specific Recommendations for Web Sites

Limitations of Electronic Communication

Chapter 13 Risk Communication 185

Risk Perception

Message Production and Delivery

Recommendations for Risk Communication

Risk Communication Planning

Bioterrorism and Communication

Part IV Next Steps

Chapter 14 Future Directions 205

Increased Health Communication Education and Training

Increased Health Communication Research

Improved Translation of Existing Public Health Information

Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels

Improved Cultural Communication Competency

Building Infrastructure for Equitable Access and Use of New Communication Technologies

Appendix 1 Step-by-Step Planning Guide for Communicating Public Health Information 213

Appendix 2 Directories and Other Selected Internet Web Sites for Locating Public Health Data 215

Appendix 3 Internet Web Sites for States and the District of Columbia 221.

Notes:

Includes bibliographical references and index.

ISBN:

0875530273

OCLC:

52302256