Information graphics and visual clues / Ronnie Lipton.

Format:

Book

Author/Creator:

Lipton, Ronnie.

Language:

English

Subjects (All):

Commercial art--Technique.

Commercial art.

Graphic arts--Technique.

Graphic arts.

Physical Description:

208 pages : color illustrations ; 29 cm

Place of Publication:

Gloucester, Mass. : Rockport Publishers, [2002]

Summary:

Certain visual Images -- a stop sign, a skull and crossbones, a handicapped parking sticker -- scream their message to us loud and clear. The ability to take ideas and information and create visuals that allow us to "read" them is the most basic and difficult skill of a graphic designer. Information Graphics and Visual Clues argues that this way of seeing and creating is part innate and part learned, and without it, even the most technologically sophisticated designer is merely a technician. Through stunning visual images and highly accessible descriptions, this book: explains the theory behind visual translation; walks the reader through examples of graphics ranging from signs and logos to advertising, packaging, and events publicity; and explains how each image was conceived and why it succeeds. With its vivid focus on how to actually convey ideas, this hands-on book shows how designers of every type or style of graphic work can become skilled visual translators.

Contents:

Chapter 1 Publication Identity Systems 10

Chapter 2 Posters and Other Promotions 26

Chapter 3 Logos and Stationery 108

Chapter 5 Holiday Greetings 186.

ISBN:

1564968642

OCLC:

49385860