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Media management : leveraging content for profitable growth / Andrej Vizjak, Max Ringlstetter, editors.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Mass media--Management.
- Mass media.
- Mass media--Economic aspects.
- Physical Description:
- viii, 184 pages : illustrations ; 24 cm
- Place of Publication:
- Berlin ; New York : Springer, [2003]
- Notes:
- Includes bibliographical references.
- ISBN:
- 3540440054
- OCLC:
- 51022640
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