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The naked consumer today : or an overview of why consumers really buy things, and what this means for marketing / Jan Callebaut, Hendrik Hendrickx, Madeleine Janssens.
Lippincott Library HF5415.34 .C35 2002
Available
- Format:
- Book
- Author/Creator:
- Callebaut, Jan, 1955-
- Language:
- English
- Subjects (All):
- Motivation research (Marketing).
- Consumer behavior.
- Consumption (Economics).
- International business enterprises.
- Physical Description:
- 206 pages : illustrations (some color) ; 24 cm
- Place of Publication:
- Antwerp, Belgium : Philadelphia, Pa. : Censydiam & Garant, [2002]
- Notes:
- Includes bibliographical references (page 201).
- ISBN:
- 9044113585
- OCLC:
- 51785853
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