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Understanding women's magazines : publishing, markets and readerships / Anna Gough-Yates.
Van Pelt Library PN5124.W6 G68 2003
Available
- Format:
- Book
- Author/Creator:
- Gough-Yates, Anna, 1968-
- Language:
- English
- Subjects (All):
- Women's periodicals, English--Great Britain--History--20th century.
- Women's periodicals, English.
- History.
- Great Britain.
- Physical Description:
- xii, 190 pages : illustrations ; 25 cm
- Place of Publication:
- London ; New York : Routledge, 2003.
- Summary:
- "Understanding Women's Magazines" explores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a globalized market, including "Elle" and "Marie Claire." She relates the revolution in the women's magazines' market to a consumer culture which has brought an increasing focus on consumer "lifestyles," and shows how magazines have tried to "get close to the reader" in their attempts to identify and target the "new" women of the contemporary world.
- Notes:
- Includes bibliographical references (pages 166-180) and index.
- ISBN:
- 0415216389
- 0415216397
- OCLC:
- 50422915
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