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The marketing of educational books in the electronic age / Jon Bixby Harden.
LIBRA Z286.E3 H3
Available from offsite location
- Format:
- Book
- Thesis/Dissertation
- Author/Creator:
- Harden, Jon Bixby.
- Language:
- English
- Subjects (All):
- Textbooks--Publishing.
- Textbooks.
- Educational publishing.
- Physical Description:
- vii, 95 pages ; 28 cm
- Place of Publication:
- 1969.
- Notes:
- Thesis (MBA)--Wharton School of Finance and Commerce, University of Pennsylvania, 1969.
- Bibliography: pages 93-95.
- OCLC:
- 5694459
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