Public broadcasting and the public interest / Michael P. McCauley ... [and others], editors.

Format:

Book

Contributor:

McCauley, Michael P., 1958-

Series:

Media, communication, and culture in America

Language:

English

Subjects (All):

Public broadcasting--United States.

Public broadcasting.

United States.

Broadcasting policy--United States.

Broadcasting policy.

Public interest--United States.

Public interest.

Political participation--United States.

Political participation.

Democracy--United States.

Democracy.

Physical Description:

xxix, 306 pages : illustrations ; 24 cm.

Place of Publication:

Armonk, N.Y. : M.E. Sharpe, [2003]

Summary:

As federal funding wanes and support from corporations and wealthy patrons rises, public broadcasting's role as vox populi has come under threat. This volume examines public broadcasting's development, its present day operation, and its prospects for the future. Covering everything from globalization and the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, it provides a fresh and original look at a vital component of our mass media.

Contents:

Part I. Defining the Public Media Terrain

2. Public Broadcasting: Past, Present, and Future / Robert W. McChesney 10

3. Brand New World? Globalization, Cyberspace, and the Politics of Convergence / Vincent Mosco 25

4. The PBS Brand and the Merchandising of Public Service / William Hoynes 41

5. The FCC and the Public Interest: A Selective Critique of U.S. Telecommunications Policy-Making / Robert K. Avery, Alan G. Stavitsky 52

6. Pacifica Radio's Crisis of Containment / Matthew Lasar 62

Part II. Critical Dimensions

8. The Public and Its Problems: Race, Class, and Media Access / B. Lee Artz 77

9. Advertising on Public Television: A Look at PBS / Judi Puritz Cook 85

10. Should One Size Fit All Audiences? A Study of KUOP / Mary E. Hurley 95

11. DBS and the Public Interest Opportunity in Satellite Television / Steve Pierce 110

12. Making Money and Serving the Public Interest: Public Broadcasting Can and Should Do Both / Gary P. Poon 127

Part III. Global Perspectives

14. The CBC and the Public Interest: Maintaining the Mission in an Era of Media Concentration / Ira Basen 147

15. Public Broadcasting, the Information Society, and the Internet: A Paradigm Shift? / Amit M. Schejter 158

16. Between Globalization and Democratization: Governmental Public Broadcasting in Africa / Lyombe S. Eko 175

17. Canadians Connected and Unplugged: Public Access to the Internet and the Digital Divide / Vanda Rideout 192

Part IV. Where Do We Go from Here: Civic Space, Cyber Market, Public Trust, or Grassroots Alternatives?

19. Social Capital, Civic Space, and the Digital Revolution: Emerging Strategies for Public Broadcasting / Barry Dornfeld 215

20. Resisting the Market Model of the Information Highway / Sandra Smeltzer, Leslie Regan Shade 226

21. Public Television in the Digital Age: Town Hall or Cyber Mall? / Jerold M. Starr 238

22. The Grassroots Radio Movement in the United States / Marty Durlin, Cathy Melio 252

23. Microradio: A Tool for Community Empowerment / Andrea Cano 265.

Notes:

Conference papers.

Includes bibliographical references and index.

ISBN:

0765609908

OCLC:

49902013