Essentials of patents / Andy Gibbs, Bob DeMatteis.

Format:

Book

Author/Creator:

Gibbs, Andy.

Contributor:

DeMatteis, Bob.

Language:

English

Subjects (All):

Patents.

Management.

Physical Description:

xviii, 270 pages ; 23 cm

Place of Publication:

Hoboken : Wiley, [2003]

Summary:

Leverage patents as a powerful competitive business toolEmploy powerful new patent strategies for marketing, R&D, and finance managersExploit patents to slash product time-to-market and boost profitsImplement the best intellectual property asset management (IPAM) software solutions

ESSENTIALS OF PATENTS

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents.

"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems." - Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company

"At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the U.S. Patent System in a real-world business context." - Don Kelly, CEO, Intellectual Asset Management Associates, LLC, former director, U.S. Patent and Trademark Office

. "compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow,and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America." - Lucy Teixeira Akers, Chairman, PIUG, Inc., The International Society for Patent Information, former IP Management Program Team Leader, ExxonMobil Chemical Co.

Contents:

1 Patents: High Stakes, High Value, High Liability 1

2 Patent Licensing 21

3 Patent Strategy 49

4 Patent Tactics 71

5 Managing Patents in the Marketing Department 93

6 Managing Patents in the Engineering Department 115

7 Managing Patents in Manufacturing and Operations 139

8 Managing Patents in the Finance Department 155

9 Managing Patents in the Human Resources Department 187

10 Managing Patents in the Information Technology Department 209

11 Patent Management and the Corporate/IP Counsel 227

12 Patent Management Paradigm for the CEO/ICO 245.

Notes:

Includes index.

ISBN:

0471250503

OCLC:

51822294