Opening doors : pathways to diverse donors / Diana S. Newman ; with contributions from Mindy Berry ... [and others] ; foreword by Emmett D. Carson.

Format:

Book

Author/Creator:

Newman, Diana S., 1943-

Contributor:

Berry, Mindy.

Series:

Jossey-Bass nonprofit and public management series

The Jossey-Bass nonprofit and public management series

Language:

English

Subjects (All):

Charitable uses, trusts, and foundations--United States.

Charitable uses, trusts, and foundations.

United States.

Multiculturalism--United States.

Multiculturalism.

Physical Description:

xxxvi, 236 pages : illustrations ; 24 cm.

Edition:

First edition.

Place of Publication:

San Francisco : Jossey-Bass, [2002]

Summary:

Changing demographics are changing philanthropy. To keep up with the pace of change, fundraisers from all communities must reach out to prospective donors of diverse ethnic and racial backgrounds. Opening Doors helps nonprofit organizations both understand the rich philanthropic traditions of diverse communities and develop effective outreach efforts. Based in solid research, the book is filled with practical strategies, suggestions, and action steps fundraisers can implement today. These proven fundraising practices will give nonprofit professionals the confidence and tools they need to attract diverse donors. Although the American population continues to grow more diverse, fundraisers have not directed their development efforts at people of diverse cultures. If nonprofit organizations are to succeed in the future they must realize the fundraising potential of ethnically and racially diverse populations.

Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. Written for CEOs, fundraising professionals, individual giving officers, board members, consultants, students, and trainers, Opening Doors includes a handy resource guide of contact information for individuals and organizations that provide networks, training materials, and information related to fundraising in diverse cultures.

Contents:

How changing demographics are changing philanthropy

Understanding diverse giving patterns

Embracing diversity and inclusiveness

Building awareness and cultivating prospects

Turning diverse prospects into donors

Advancing donor investment through major gifts

Encouraging gift planning and endowment building

Achieving success through collaboration

Realizing the potential of diverse donors.

Notes:

Includes bibliographical references (pages 207-213) and index.

ISBN:

0787958840

OCLC:

49576318