The myth of market share : why market share is the fool's gold of business / Richard Miniter.

Format:

Book

Author/Creator:

Miniter, Richard.

Language:

English

Subjects (All):

Market share.

Physical Description:

181 pages : illustrations ; 21 cm

Edition:

First edition.

Place of Publication:

New York : Crown Business, [2002]

Summary:

Miniter pushes readers to rethink the common business wisdom and provides examples of practical strategies that enable businesses to achieve strong growth and high profits without resorting to ill-advised mergers such as Daimler Benz and Chrysler and other questionable measures in the pursuit of market dominance.

Contents:

Fool's gold : why the myth of market share is wrecking the world's great companies

Hard lessons : why Gillette is smarter than AT&T

Fatal seduction : why the myth of market share has seduced everyone from the robber barons to your boss

Makin' the numbers : why market share leads to dangerous discounts, wounded brands, and foolish mergers

Dinosaurs were big, too : why profit leaders beat market leaders

Networks and double-sided markets : why Microsoft and Visa think about market share

The rules of profit leadership : managers have to choose.

Notes:

Includes bibliographical references (pages [165]-169) and index.

ISBN:

0609609882

OCLC:

49421613