Global e-commerce and online marketing : watching the evolution / edited by Nikhilesh Dholakia ... [and others].

Format:

Book

Contributor:

Dholakia, Nikhilesh, 1947-

Elizabeth Kelsey Memorial Fund.

Language:

English

Subjects (All):

Electronic commerce.

Internet marketing.

Globalization.

Physical Description:

xiv, 316 pages : illustrations ; 25 cm

Place of Publication:

Westport, Conn. : Quorum Books, 2002.

Contents:

Chapter 1. Online Marketing: An Introduction to the E-Commerce Revolution / Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf 1

Part I. Impact of the Internet on Marketing 15

Chapter 2. Markets and Marketing in the Information Age / Nikhilesh Dholakia, Ruby Roy Dholakia 17

Chapter 3. Internet and Electronic Markets: An Economic Framework for Understanding Market-Shaping Infrastructures / Nikhilesh Dholakia, Ruby Roy Dholakia, Myung-Ho Park 31

Chapter 4. Electronic Commerce and the Transformation of Marketing / Nikhilesh Dholakia, Ruby Roy Dholakia, Martin Laub 43

Part II. Online Marketing across the World 61

Chapter 5. Internet-Based Marketing in Germany: A Comparative Study of the Media, Banks, and Insurance Sectors / Wolfgang Fritz, Martin Kerner 63

Chapter 6. Traditional Retailing and Electronic Commerce on the Internet / Wolfgang Fritz 73

Chapter 7. The Internet as a Grocery Store: Observations from Sweden / Solveig Wikstrom, Maria Frostling-Henningsson 83

Chapter 8. Evolution of Web-Based International Marketing: Patterns Exhibited by Danish Companies / Morten Rask 99

Chapter 9. Online Auctions: The Emerging New Electronic Agora / Tobias Luhrig, Nikhilesh Dholakia 111

Part III. Frameworks for Understanding Online Marketing 123

Chapter 10. Building Loyalty to Online Stores through Design of Store Attributes / Ruby Roy Dholakia, Kuan-Pin Chiang, Detlev Zwick, Michele Abbott, Jerry Paquin 125

Chapter 11. Shopping on the Net: From the Real World to a Mirror World / Solveig Wikstrom, Camilla Carlell, Maria Frostling-Henningsson 141

Chapter 12. Advertising on the Net: What Works and Why / Ruby Roy Dholakia, David R. Fortin 155

Part IV. Special Problems and Opportunities of Online Marketing 171

Chapter 13. Acceptance-Oriented Design of Web Sites / Andreas Mevenkamp, Martin Kerner 173

Chapter 14. Internet-Based Surveys: A Suitable Data Collection Method for Empirical Research? / Wolfgang Bandilla, Peter Hauptmanns 195

Chapter 15. Virtual Communities as an Instrument of Internet Marketing / Stephan Bennemann, Jesko Schroder 207

Chapter 16. Privacy Concerns in Electronic Markets: A Framework / Nikhilesh Dholakia, Detlev Zwick 223

Chapter 17. The Webs and the Web-Nots: Access Issues in the Age of Internet-Based Commerce / Nikhilesh Dholakia 231

Part V. Internet and the Transformation of Organizations 245

Chapter 18. E-Business Strategies: American and German Approaches Compared / Detlev Zwick, Nikhilesh Dholakia, Norbert Mundorf 247

Chapter 19. Virtual Classrooms in the New Economy: Global Education through the Internet / Norbert Mundorf, Wolfgang Fritz, Nikhilesh Dholakia, Chai Kim, Martin Kerner 265.

Notes:

Includes bibliographical references (pages [287]-306) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Elizabeth Kelsey Memorial Fund.

From the parents and sisters of Elizabeth Kelsey, WG'97, in her memory; 2002/2003

ISBN:

1567204074

OCLC:

45583472