Inside the publishing revolution : Adobe story / Pamela Pfiffner.

Format:

Book

Author/Creator:

Pfiffner, Pamela.

Language:

English

Subjects (All):

Desktop publishing.

Physical Description:

255 pages : illustrations (chiefly color); 25 cm

Place of Publication:

Berkeley, CA : Adobe Press, [2003]

Summary:

Tech journalist Pfiffner explores the rich history behind the modern graphics revolution, as seen through the lens of America's favorite design tools: from the evolution of PostScript and the early roots of the desktop publishing revolution to the explosion of the Photoshop market and the concept of the paperless office.

Contents:

1982-1984: Laying the Foundation

The Early Years 17

Creating Adobe Systems 23

Steve Jobs and the Laser Writer 33

1985-1989: Sparking the Revolution

The Desktop Publishing Revolution Begins 47

Bringing Type to Market 56

Forging Alliances 69

Becoming a Public Company 77

Introducing Illustrator 80

The Industry Backlash 89

1990-1993: Charting New Directions

Building a Business 103

Unleashing Photoshop 117

Images in Motion 129

Acrobat: The Early Days 137

1994-1998: Expanding the Empire

The Era of Acquisitions 149

Finding the Consumer Market 161

Working the Web 169

Regrouping 183

1999-2001: Planning the Next Wave

Acrobat Takes Hold 195

The Return to Page Layout 205

Building a New Infrastructure 213

The Changing of the Guard 221

2002 and Beyond: Into the Third Decade

Everywhere You Look 231.

Notes:

Includes bibliographical references and index.

ISBN:

0321115643

OCLC:

50710512