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Digital television strategies : business challenges and opportunities / Alan Griffiths.
Lippincott Library HE8700.4 .G75 2003
Available
- Format:
- Book
- Author/Creator:
- Griffiths, Alan, 1955-
- Language:
- English
- Subjects (All):
- Television broadcasting.
- Digital television.
- Physical Description:
- xii, 196 pages : illustrations ; 24 cm
- Place of Publication:
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
- Summary:
- In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.
- Notes:
- Includes bibliographical references (pages 189-190) and index.
- ISBN:
- 0333992954
- OCLC:
- 50645628
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