The personality continuum and consumer behavior / Paul J. Albanese.

Format:

Book

Author/Creator:

Albanese, Paul J.

Language:

English

Subjects (All):

Economics--Psychological aspects.

Economics.

Economic man.

Self-interest.

Self-control.

Personality.

Consumer behavior.

Physical Description:

xxiii, 366 pages : illustrations ; 25 cm

Place of Publication:

Westport, Conn. : Quorum Books, 2002.

Summary:

Why do consumers behave as they do? Albanese offers an operational approach to the organization of the individual's personality and relates it to the neoclassical theory of the consumer.

Contents:

Personality Continuum xx

I. Inside Economic Man 1

1. Personality in Behavioral Economics, Marketing, Trait Theory in Psychology, and Organizational Behavior 29

2. Shrinking Economic Man 41

3. Individual Pursuit of Self-Interest and the Social Basis of Individual Behavior 59

4. The Historical Misinterpretation of Adam Smith's Exquisite View of Human Nature 69

II. Object Relations Theory of Personality 75

5. The Superego and the Origins of Object Relations Theory 77

6. The Crossroads 85

7. Normal Personality Development 109

8. The Normal Consumer: Rational Economic Man, Mutatis Mutandis 133

9. The Basic Fault: Failure to Achieve the Integration of Whole Object Relations 147

III. Comparative Analysis of Personality Organizations 173

10. W.R.D. Fairbairn, the Schizoid Personality Organization, and British Object Relations Theory 175

11. Otto F. Kernberg, the Borderline Personality Organization, and American Object Relations Theory 193

12. Portrait of the Narcissistic Personality Organization 211

13. Expanded Comparative Analysis of Personality Organizations 251

IV. Toward a Human Understanding of Consumer Behavior 271

14. The Dark Side of Consumer Behavior 273

15. Expanded Economic Analysis of Consumer Behavior 295

16. Relentless Individual Pursuit of Self-Interest in America 311.

Notes:

Includes bibliographical references (pages [333]-346) and index.

ISBN:

1567205585

OCLC:

49681465