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The romance of commerce and culture : capitalism, modernism, and the Chicago-Aspen crusade for cultural reform / James Sloan Allen.

Van Pelt Library NX504 .A53 2002
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Format:
Book
Author/Creator:
Allen, James Sloan.
Language:
English
Subjects (All):
Arts, American--20th century.
Arts, American.
Arts and society--United States.
Arts and society.
Popular culture.
Technology and the arts.
United States.
Technology and the arts--United States.
Arts--United States--Marketing.
Arts.
Marketing.
Popular culture--Illinois--Chicago.
Popular culture--Colorado--Aspen.
Colorado--Aspen.
Illinois--Chicago.
Physical Description:
xvii, 365 pages : illustrations ; 23 cm
Edition:
Revised edition.
Place of Publication:
Boulder, Colo. : University Press of Colorado, [2002]
Summary:
Revised and updated, The Romance of Commerce and Culture is a lively and provocative history of how art and intellect formed an alliance with consumer capitalism in the mid-twentieth century and put Aspen, Colorado, on the map.
Contents:
Modernist culture and its critics in Chicago
Modernist marketing: the consumer revolution
Container Corporation of America
Marketing modernism: Moholy-Nagy
Bauhaus in America
Great books and cultural reform: the Chicago Bildungsideal
Healing the wounds of war
Magic mountain: discovering Aspen
Selling the postwar Goethe
Celebrating the postwar Goethe
Birth of the Aspen idea
Aspen and America in the fifties-and after
Consensus, criticism, and the new American elite
Aspen muses and the twilight of modernism.
Notes:
Includes bibliographical references (pages [314]-345) and index.
ISBN:
0870816543
OCLC:
49332768

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