Public communication campaigns / edited by Ronald E. Rice, William J. Paisley.

Format:

Book

Contributor:

Rice, Ronald E.

Paisley, William J.

Language:

English

Subjects (All):

Mass media--Social aspects--United States.

Mass media.

Mass media--Social aspects.

United States.

Government publicity--United States.

Government publicity.

Propaganda.

Physical Description:

328 pages ; 23 cm

Place of Publication:

Beverly Hills : Sage Publications, [1981]

Contents:

Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin

Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect energy behavior / Barbara Farhar-Pilgrim and Floyd Shoemaker. Mass media in political campaigns / Steven Chaffee. Mass campaigns in the People's Republic of China / Alan P.L. Liu

Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns

Notes:

Includes index.

Bibliography: pages 293-313.

ISBN:

0803915780

OCLC:

7328037