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Miscomprehension of televised communications / by Jacob Jacoby, in association with Wayne D. Hoyer and David A. Sheluga.
- Format:
- Book
- Author/Creator:
- Jacoby, Jacob.
- Language:
- English
- Subjects (All):
- Content analysis (Communication).
- Advertising--Social aspects.
- Advertising.
- Mass media--Social aspects.
- Mass media.
- Television viewers--United States.
- Television viewers.
- United States.
- Physical Description:
- 196 pages : illustrations ; 23 cm
- Place of Publication:
- New York : Educational Foundation of the American Association of Advertising Agencies, 1980.
- Notes:
- "Investigation sponsored by the Educational Foundation of the American Association of Advertising Agencies."
- OCLC:
- 7378003
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