Defying the odds : sharing the lessons I learned as a pioneer entrepreneur / Marcia Israel-Curley.

Format:

Book

Author/Creator:

Israel-Curley, Marcia.

Language:

English

Subjects (All):

Entrepreneurship.

Businesswomen.

Success in business.

Women--Psychology.

Women.

Physical Description:

x, 270 pages, 48 unnumbered pages of plates : illustrations ; 24 cm

Edition:

First edition.

Place of Publication:

Woodstock, N.Y. : Overlook Press, 2002.

Summary:

A pioneering retail visionary shares the story behind Judy's, a tiny store she opened in an offbeat Los Angeles neighborhood in 1948. This is the tale of a business woman with vision and an uncompromising work ethic who let nothing--not even cancer--stand in her way. 128 photos.

Contents:

1. Cancer and Why I Wrote This Book 11

2. Timing 18

3. My Beginnings 20

4. Growing Up 26

5. Hollywood 33

6. A Job as a Buyer

Yikes! 39

7. The Big Decision 42

8. The First Store and Bubble Gum 46

9. Lana Turner and a "Judy's First" 53

10. Compton

The Second Store 56

11. Our Personal Five-Year Plan 61

12. The Pin Story, a Rainy Day and Early Rules 65

13. Near-Deaths In the First Two Years 69

14. Being a New Mom and Building a Company 75

15. The Pink-Blouse Story and Internal Theft 79

16. The Five-Pocket Jean and Debbie 85

17. The Third Judy's and the Big Pretense 88

18. First Trip to Europe and Yummy Angora Sweaters 93

19. Another Child and the Fourth Store 96

20. A Working Mom's Dilemma 105

21. Family Dynamics and a Price to Pay 112

22. Micro-Managing and Still Learning 116

23. Is She the Boss's Wife? (1964) 120

24. Century City: The Flagship 126

25. The Top of the Mountain 134

26. The Huge Mistake 137

27. Seller's Remorse 145

28. External Theft and a "Golden Goose" 149

29. Bankruptcy and a Broom Closet 153

30. The Wine Went Flying! 161

31. The Eighteen-Month Turnaround 165

32. The IPO and What If? 171

33. Fashion Trends and Myths 175

34. Close Calls (1973 and 1978) 180

35. The Retail Clerks' Union 182

36. Judy and Jane at Judy's 190

37. Why GHq Was Born 193

38. USC and Q&A 196

39. Critical Decisions 207

40. Unexpected Rewards and Shimon Peres 212

41. Political Appointments, Thanks to Judy's 220

42. The Double Whammy 225

43. Humpty Dumpty Had a Great Fall 231

44. Looking Forward 236

Appendix Judy's Handbook 241.

Notes:

Includes index.

ISBN:

1585673072

OCLC:

49891573